RECRUITMENT FOR PUBLIC RELATIONS INDUSTRY
Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel and agencies to cast and present their image, objectives and policies in the best possible light.
For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be quick decision making abilities and good organizational skills.